You could also call this heading "Our philosophy" or "Our vision." This is the place to talk about what drives you and your business and what's unique about your process. What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.
Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots--people wanna know you have some.
Meet the Man
I have been a Certified Public Accountant (CPA) since 2000. I have been married since 1993 to my beautiful wife, Margarett. I have three awesome children: Jessica (Jay), David and Zachary.
I believe in doing the job right the first time, so I don't rush through a client's work to get on to the next one. I go through the details over and over to make sure everything is not only correct, but that it also is the most beneficial for you and your family.
Gene "Alan" Lister, CPA
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.